With its media expertise and a understanding of the digital space, Bright provides creative social media solutions for its B2B clients.

Challenges:

In early 2011, as B2C companies were active in micro-blogging, B2B companies were still wondering if they needed social media…

Solutions:

• EMC took the lead to start its official micro-blogging account at sina.com, sharing information, not limited to EMC news 

• EMC Greater China president started a personal social media account, interacting with the corporate account

• EMC opened its WeChat account in late 2012, among the first companies to do so 

• Bright runs EMC’s daily social media operations, interacting with media and the industry through offering industry insights, video, interviews, infographics and mobile webcasting

Achievement:

• EMC’s social media practice was reported on by China’s leading IT media “CEO & CIO” in 2012 as a successful social media case study 

• Many of EMC’s WeChat have had a large viewership