Air France was the first western airline to fly to new China back in 1966. The 50th anniversary in 2016 was a key milestone commemorating and further promoting the company in the China market.

Background:

• As the first western airline to inaugurate air service to China in 1966, Air France has been fully committed to China. Today it operates 46 non-stop flights per week between China and France

Media Publicity Programs:

• Leverage the 50th anniversary milestone to stage a media publicity campaign highlighting Air France’s long-term commitment to China and China-France cultural exchanges

  - A press conference in Shanghai hosted by Air France-KLM CEO engaged 40+ key media across China -Interviews with premium TV and print media

  - Entertaining programs for media and guests at French consul's residence shared experiences in French culture

Achievements:

• 100+ traditional and social media clippings, with a total ad value of 400,000+ euros

• Effective delivery of messages •Further consolidated media relations