WTA Elite Trophy was introduced to Zhuhai in 2015, as the season-ending tournament from 2015 until 2019.

Challenges:

While it was a good opportunity for Zhuhai to increase its exposure to the world, the tennis tournament faced the challenge of love forty, with few tennis fans, no brand equity and low attention and appeal among the public and media

Solutions:

• Figured out the tournament’s sweet spot as “watching the future”

• Leveraged entries to create an interactive campaign – attendees guessed who would come to Zhuhai, increasing interaction and prolonging the promotion span.

• Integrated with the city’s landmark to promote the city’s image and increase its exposure

• Tied in local culture and specialties, such as hosting a food carnival as a sideline of the tournament

Achievements:

The debut was a huge success in 2015 and continued to boost brand image in the years that followed