Since 2001, Bright has supported all of Buick’s new vehicle launches – 50+ launches in total! Each project involves planning, onsite management, publicity and content development. Bright is well recognized in the industry for its high quality services.

Challenges:

• Each year, there are 100+ new vehicle launches in the China market. Competition for media is fierce 

• Buick models are perceived as less competitive than European and Japanese brands

Solutions:

• Leverage celebrities: Zhang Yimou for GL8, Jacky Cheng for hybrid vehicles 

• Creative launch concepts: -Drama for Buick Excelle -Smart House for Buick VELITE 5 -Launch site on a real mountain for Buick ENCORE

• Modern techniques deliver amazing effects: LED water screen, laser show, drone, etc.

Achievements:

• Each launch has been claimed by media and guests as a great success 

• Each new model has been well received by media and consumers 

• A recent launch generated 3,600+ media stories in print, online, TV and social media