Shanghai GM initiated the “Drive to Green” corporate sustainability strategy in  2008. It has served as a corporate growth guideline and competitive edge. Bright participated in the formation of this milestone strategy.

Challenges:

U.S. auto brands were generally perceived as less competitive than European and Japanese brands in fuel consumption and technologies

Lack of sustainability concepts to influence consumers

Solutions:

Designed a strategy to cover Green Products, Green Systems and Green Responsibilities:

• New vehicle models boast more eco-friendly and intelligent features

• Total value chain capabilities deliver green products

• Corporate citizenship programs with NGOs help build a greener society

Achievements:

• “Drive to Green” was adopted by SGM as a multi-year corporate strategy until 2015

• SGM product breakthroughs (2008-2014): average fuel consumption decreased by 13.5%, performance increased by 11.8%, production cost per car lowered by 28%

• Nurtured “green suppliers” and “green dealers” 

• Award-winning CSR programs 

• Media coverage included 98,000+ reports mentioning SGM + “Drive to Green”